![]() Zapier - used to send the data captured via Typeform to Airtable.Typeform - used to build the questionnaire and collect answers.WordPress - used for hosting CommunityScout web pages.We used no-code tools to build this simple app. Side-by-side platform comparison How did we build CommunityScout? In the end, this tool will send personalized recommendations via email. We recommend people answer the questions to the best of their understanding. Sometimes there are latent needs that emerge after subscribing and using a community platform.Īlso, based on our research, we found that there is no centralized resource that gives a comprehensive view of all the features top community platforms offer and perform a side-by-side comparison.ĬommunityScout asks a series of questions based on various factors you should consider when building an online community. What we have noticed is that often when people are researching community solutions, they are not entirely aware of all the different types of factors they should consider. Since then, we have collectively discussed community solution requirements with thousands of prospects. It has been almost 3.5 years since Bettemode came into the market as a community platform. Now, let's jump into Bettemode's side product story. The best part is there is no watermark and the images can be customized based on brand guidelines.Īpart from these, there are other examples like Unsplash created by Crew and Website Grader by HubSpot. For example, tweets and links can be transformed into images that can be shared on Instagram. Here are some of our favorite examples: Remix by Bufferīuffer built a free app called Remix to help marketing teams repurpose content. There are some amazing companies building side products to solve a specific problem or meet a specific need for a specific group of customers. This is yet another motivation for the marketing teams to build free software products! What are some examples of side product marketing? The tools that the marketing team builds are not just for customers, they have a much wider reach - they can be potentially used by a large segment of target market. That's the reason why marketing teams need to take a page product team's playbook and identify problems that they can solve by building highly specific tools. This can further help in improving your core product offerings. Side products not only allow you to connect with new potential customers but also help in gathering feedback directly from users. You are not being intrusive - your goal is to offer help and the by-product of that is higher brand awareness.īrian Clark of Copyblogger has beautifully summarized this: Give something valuable away in order to sell something related. This is one of the most serene forms of product promotion. Those who will like the product and use it, will learn more about the creator of the product. The idea is to build a side product that is related to your core business and help people. So, what's better than a simple free product that solves specific problems audiences are facing? While content assets and ads are traditionally effective, if marketers want to truly create value, they need to offer something that their audiences can immediately use and get the benefit. All these assets are designed to teach something new, inspire people, and empower them to become better in their profession or become better users of the product. It can be anything from blog posts, books, and infographics to cheat sheets, white papers, and webinars. When marketing teams create any content and run any ad campaign, they are trying to create value for the audience. ”Īnd how does marketing promote products? The answer is “by creating value. “Product teams are focused on building products and marketing teams promote those products to both prospects as well as existing customers. What do product and marketing teams do? If I have to oversimplify the answer and just state only one primary function, it'll be the following:
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